Introduction
Introduction
Thinking Software is an innovative supplier of workforce management, time and attendance solutions. Used by over 500,000 staff in hundreds of companies around the globe, Thinking Software helps its clients keep costs down, improve efficiency, and provide greater insight into business performance.
Campaign Overview
Thinking Software engaged Beanstalk to generate web demonstrations of its workforce management solution.
A four-month telemarketing campaign was run, targeting the Nursing and Care Sectors, with a Telemarketer assigned to work on Thinking Software’s campaign 3 half days per week.
Campaign Overview
Thinking Software engaged Beanstalk to generate web demonstrations of its workforce management solution.
A four-month telemarketing campaign was run, targeting the Nursing and Care Sectors, with a Telemarketer assigned to work on Thinking Software’s campaign 3 half days per week.
The Process
Thinking Software provided a list of businesses with which it wanted to generate leads. As part of the pre-campaign onboarding, Beanstalk assigned an Account Manager and Telemarketer with experience generating web demonstrations for SaaS businesses.
A briefing session was held, where Thinking Software provided a product demonstration to Beanstalk’s team, and discussed the benefits of its solution.
When the campaign launched, a weekly Teams meeting was held between Thinking Software and Beanstalk to allow both parties to share feedback, understand progress, and continue to develop the sales message accordingly.
As product demos were generated, a meeting invite was sent to the prospect, and Thinking Software would also connect to the prospect on LinkedIn and send a pre-meeting email confirmation as part of the consolidation process.
The alignment of lead generation to sales follow-up proved highly successful, with 21 of the 23 demonstrations generated proceeding with the demo.
Where the Telemarketer engaged with the prospect but couldn’t secure a product demo, 154 contacts were qualified as having a potential requirement in the future, and added to Thinking Software’s drip marketing programme.
The Process
Thinking Software provided a list of businesses with which it wanted to generate leads. As part of the pre-campaign onboarding, Beanstalk assigned an Account Manager and Telemarketer with experience generating web demonstrations for SaaS businesses.
A briefing session was held, where Thinking Software provided a product demonstration to Beanstalk’s team, and discussed the benefits of its solution.
When the campaign launched, a weekly Teams meeting was held between Thinking Software and Beanstalk to allow both parties to share feedback, understand progress, and continue to develop the sales message accordingly.
As product demos were generated, a meeting invite was sent to the prospect, and Thinking Software would also connect to the prospect on LinkedIn and send a pre-meeting email confirmation as part of the consolidation process.
The alignment of lead generation to sales follow-up proved highly successful, with 21 of the 23 demonstrations generated proceeding with the demo.
Where the Telemarketer engaged with the prospect but couldn’t secure a product demo, 154 contacts were qualified as having a potential requirement in the future, and added to Thinking Software’s drip marketing programme.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
