Introduction
Introduction
Mansfields is a long-established graphic design and marketing agency focused on the automotive industry, serving global brands, including Ford Europe.
Mansfields recognised that whilst its auto industry experience was a strength, it was also a risk, as it was reliant on a handful of large clients in a single sector.
Square Halo was set up to diversify Mansfields’ client base and revenue out of the auto industry.
Square Halo engaged Beanstalk to run a telemarketing campaign with the objective of generating introductory sales appointments with Marketing Managers at businesses within a 30-mile radius of their design studio in Basildon, Essex, who had a potential agency spend of £10,000+ per annum.
Campaign Overview
Before the campaign launched Beanstalk went through a multi-stage onboarding process with Square Halo, ensuring it was fully briefed on Square Halo’s services, how it positioned and differentiated itself, and the type of businesses it would like to win new business with.
Data was sourced from companies that fitted Square Halo’s target market and provided to Square Halo to remove any existing customers or sales opportunities.
A telemarketer with experience generating leads for marketing agencies was assigned to work on the Square Halo account and briefed before the campaign launched. The telemarketer spoke with Square Halo each week, feeding back on progress and how the pipeline was developing whilst also gaining further insight into Square Halo’s services and customers so they could truly act as an extension of the Square Halo sales team.
The initial campaign was due to run for a 4-month period, but after only 2 months, Square Halo doubled the number of days a week that calls were made on its account, as telemarketing had proven to be far more successful than their other forms of marketing, with the campaign running for over 2 years.
Campaign Overview
Before the campaign launched Beanstalk went through a multi-stage onboarding process with Square Halo, ensuring it was fully briefed on Square Halo’s services, how it positioned and differentiated itself, and the type of businesses it would like to win new business with.
Data was sourced from companies that fitted Square Halo’s target market and provided to Square Halo to remove any existing customers or sales opportunities.
A telemarketer with experience generating leads for marketing agencies was assigned to work on the Square Halo account and briefed before the campaign launched. The telemarketer spoke with Square Halo each week, feeding back on progress and how the pipeline was developing whilst also gaining further insight into Square Halo’s services and customers so they could truly act as an extension of the Square Halo sales team.
The initial campaign was due to run for a 4-month period, but after only 2 months, Square Halo doubled the number of days a week that calls were made on its account, as telemarketing had proven to be far more successful than their other forms of marketing, with the campaign running for over 2 years.
Video Testimonial
Video Testimonial
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Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
