Introduction
Introduction
Premier Print & Promotions Ltd is a promotional products supplier. Operating for over 3 decades and with a combined experience exceeding 100 years, Premier has built a robust and reliable supply chain.
ISO9001 accredited, they ensure each step of the process is structured and audited to ensure consistency and quality amongst their products.
Campaign Overview
Premier Print & Promotions aimed to generate leads with organisations that had an immediate need for print or promotional items.
In addition to this lead generation effort, they sought to develop a lead nurturing process through inbound marketing.
To support this, Premier Print wanted Beanstalk to update their outdated database of former customers with the most current and relevant contact information.
Campaign Overview
Premier Print & Promotions aimed to generate leads with organisations that had an immediate need for print or promotional items.
In addition to this lead generation effort, they sought to develop a lead nurturing process through inbound marketing.
To support this, Premier Print wanted Beanstalk to update their outdated database of former customers with the most current and relevant contact information.
The Process
The Process
Beanstalk helped to transform Premier Print’s approach by deploying an integrated lead generation campaign that combined email marketing and professional telemarketing.
We assigned an experienced telemarketer who had a proven track record within the Marketing & Media sphere. To complement our telemarketing campaign, Beanstalk designed an email marketing strategy to capture low-hanging fruit and increase brand awareness.
The calling strategy focused on the warm prospects that interacted with our previous email marketing efforts. This meant that the telemarketer was able to have a more direct and personal conversation with the prospects, significantly improving conversion rates.
Market intelligence gained during these conversations was recorded in Beanstalk’s CRM, building a valuable database for Premier Print, allowing them to personalise other future marketing activities.
A weekly review meeting was held between Premier Print and Beanstalk’s team, to discuss campaign progress, provide feedback on the leads generated, and continue to develop the telemarketer’s knowledge about Premier Print’s proposition.
The Outcome
Beanstalk helped us produce good quality appointments for our sales team, a large number of which converted into new customers.
We expected results from our lapsed customers, but we were surprised to see that [Beanstalk] had also opened doors with some big names from scratch. The new business generated was fantastic and a massive help when growing our client base further.
Our experience with Beanstalk has more than paid for itself with new orders received from what we believe, has been a very productive and rewarding campaign.
UK General Manager – Premier Print
The Outcome
Beanstalk helped us produce good quality appointments for our sales team, a large number of which converted into new customers.
We expected results from our lapsed customers, but we were surprised to see that [Beanstalk] had also opened doors with some big names from scratch. The new business generated was fantastic and a massive help when growing our client base further.
Our experience with Beanstalk has more than paid for itself with new orders received from what we believe, has been a very productive and rewarding campaign.
UK General Manager – Premier Print
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
