Founded in 2002 in Hamburg, Germany, EyeC is the market’s only supplier to ensure product quality throughout the entire printing process – from the first artwork file to the finished product.

Its product portfolio includes file-to-file comparison software for artwork revision control and pre-press applications, as well as print-to-file inspection systems for press sample testing and 100% print quality control of products.

EyeC listed the verticals and job titles of its potential customers, which allowed Beanstalk to source prospect data.

A telemarketer with an understanding of the print production market was assigned to EyeC’s account, who was briefed prior to the campaign going live, including walking through a product demonstration with EyeC.

The data was split into verticals, allowing the telemarketer to reference relevant sector experience with prospects.

Where additional contacts were qualified, their details were recorded in Beanstalk’s CRM, which enhanced the prospect data and had long-term value for ongoing marketing communications.

The telemarketing campaign was supported by a monthly email marketing campaign to raise awareness of EyeC and generate leads with prospects who had an immediate requirement or problem they wanted to discuss.

Campaign reporting and regular feedback sessions ensured EyeC knew the campaign metrics and details of decision-maker conversations, allowing the targeting and key sales messages to evolve.

Initially, EyeC had committed to a four-month trial campaign, but based on the success achieved, it continued to work with Beanstalk for over a year.