Before engaging with Beanstalk, Rio was previously relying on customer referrals to garner new business opportunities.

Whilst customer referrals are important, they significantly limited Rio with their growth goals. After previously attempting to implement in-house growth strategies, they simply lacked the internal resources to spend the time required to generate new business.

As a result, Rio selected Beanstalk as their business development partner. A seasoned telemarketer with experience in generating leads for IT services was assigned to Rio’s campaign.

A regular weekly feedback session took place as part of Beanstalk’s continual development process. Supported by detailed analysis and reporting, this enabled Beanstalk and Rio to understand the size and sectors of businesses that were most responsive to Rio’s proposition.

Beanstalk also developed an integrated lead nurturing program, where content was created and shared through targeted email marketing campaigns.

The campaign generated Rio a strong pipeline of opportunities, from early stage through to active sales opportunities, Rio had the confidence that the strategy and the team at Beanstalk were able to drive their long-term business development plans and extended the campaign to run on a rolling basis.

Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.