Marketing automation was initially adopted by corporates, but now a growing number of SMEs are following suit, having seen the benefits in lead quality, shorter sales cycles and a transition to inbound lead generation.
This Guide gives an insider’s view into:
- What is marketing automation?
- Why businesses are deploying it
- The benefits it can deliver
- What is needed to make a success of marketing automation
- The types of business most likely to benefit from it
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With over 200 leads generated the contribution from Beanstalk was impressive
The first 3-month campaign generated £100,000 of closed orders
Beanstalk generated us a £500,000 sales pipeline within 6 months